SEO if done correctly can not only drive traffic and sales but it can 

• Site Structure – If you don’t have a good site structure Google won’t rank your content as high. Why? Important pages are easily accessible. This means collections should be built out in a way that makes sense to users and to google.
• Keywords – you want to be sure to group categories and collection pages in a way that replicates what people are searching for. If you don’t research the right keywords, you won’t drive relevant traffic.
• Meta Data – Title tags and description tags are still very important. As the first tags Google’s reads – it’ s important to get these right.
• Product Image Optimization – Image optimization is important. It’s not just for image search. It helps support your on-page SEO.
• Product Descriptions – Duplicate content or lack of content is a huge problem for Shopify sites. You want your product descriptions to not only be unique but optimized to drive traffic down to the product level
• URL Structure – Shopify does a good job of creating SEO friendly URLs, but it’s not an SEO expert. I’ll help create a URL structure that will support your on-page SEO efforts.
• Links – Content is important, but without incoming links, your site won’t rank as well. I can help drive quality links to increase your site’s domain authority.