Ecommerce SEO Services
Industry Leader
We’ve been in the business for 17+ years, and have been a leader in the field ever since. We take pride in sharing the experience we’ve acquired.
Quality Guaranteed
High Expectations
Strive for the top and you’ll reach it. That’s our motto, and our experience. We’ll work our hardest so that your most challenging goals are met, every time.
Drive more ecommerce sales through organic traffic.
SEO goes beyond keywords and rankings. It's important to understand how people search and the intent behind the search.
Our senior staff has a combined 38 years of experience increasing revenue even in the most saturated market places.
Ecommerce Clients We've Help Grow
Dyerector
Dyerector offers a unique and amazing hair storage product for salons.The client was struggling to increase sales on the high ticketed item.
We reviewed the entire Shopify site and conducted keyword research. We then updated the collection pages as well as the individual product pages with the correct terms and with the hair products that salon owners use with this storage unit.
In less than 3 months...
➡️ The client has 20 key phrases in position one and more than 50 key phrases on page one of Google.
➡️ Revenue from organic search has increase month over month with a 1566.67% increase in revenue.
➡️ We then created Google Ad campaigns which is also generating a positive 4X ROI.
Cheap SEO - is well, cheap! You get what you pay for. That $250 SEO package will not get you to #1
We've worked on tens of thousands of websites. Can your SEO provider say the same?
We've trained entire marketing teams & agencies on SEO tactics.
What separates us from other agencies?
SEO is more of an art than an exact science. Google now rolls out regular updates. Years ago we would have at least 3 months of guaranteed rankings before Google would updates its algorithm.
Some aspects of SEO are the same in 2004 as they are today. However, much of it has changed and it's important to work with someone who has current SEO knowledge.
SEO isn't something you can set and forget. As the algorithms change so should your SEO strategy. If your approach stays the same every year there's a good chance you'll be left behind.
Dawnbreaker Farms
Dawnbreaker Farms reached out to me about SEO for the local farm in NC. The owner had no idea how to get more traffic from local residents to his Shopify website.
I created a strategy and conducted keyword research on the market and the locations he wanted to service. I optimized his category pages as well as individual pages to maximize the reach of the site.
After 30 days he was already receiving orders from new customers and within 3 months he had seen a large increase in orders from first time buyers. This resulted in more positive reviews on the Dawnbreaker Farms Google My Business profile page. This was achievable without any link building.
The client now has 42 key phrases on the first page of Google.
We literally wrote the book on Ecommerce Marketing
Typical Ecommerce SEO Problems
In 2008 our founder Joe Balestrino was hired as the head of digital marketing for an upstart located in NYC. The clothing chain Jimmy Jazz had more than 300 locations in the US. It was during that time he crafted and tested strategies that are still a large part of the techniques we use at 4PointDigital today.
Unfortunately the challenges and issues ecommerce sites face have grown over the years and pose an even bigger threat to larger sites.
- Crawling issue
- Lack of content
- Canonical issues
- High bounce rate
- Duplicate content
In 2019 Joe wrote the "Search Engine Marketing for Ecommerce Businesses" for smaller ecommerce sites. However, larger sites require a robust and aggressive approach.
