Is Your Google Adwords Account Suspended?
In the last year, Google has updated Adwords policy, tightening the threshold for policy violations. It's affecting text ads for some advertisers and Google Shopping campaign ads for many more, costing tens of millions in lost revenue.
With our client base across so many verticals (including wine and spirits, adult products and OTC medications), 4PointDigital has dealt with Google on policy violation issues at every level. With our experience, we can lift policy violations in a short time frame and with minimal compromise to our advertiser's messaging. Whether as part of management services or as a third party liaison, let us help get your advertising back on track.
Adwords Advertising Policy
Google creates guidelines for advertisers to follow which affects how ads are create, the keywords that are used and the landing pages users are sent to.
These guidelines are to help provide users with not only relevant results, but offer a good use experience. There are also laws that need to be adhered to and violating any one of Google’s guidelines can cause anything from ads and keywords not running to a full account suspension In severe cases accounts can be suspended permanently and the website url will be banned from using the Adwords platform. You can learn more about Adwords Policy here.
Adwords Suspension Service
Are your ads or keyword showing a status "site suspended"? This means the web page or website violates the Adwords advertising policies. Your ads will not be allowed to run until the issue is remedied.
Adwords support will usually email you and tell you the nature of the violation and which policy it is violating. It is your responsibility to read the policy and figure out what is wrong. Usually the information is vague and without prior experience can be difficult to figure out.
There are ways to fix and work within the guidelines, however Google doesn’t openly share this information.
Why Is My Adwords Account Suspended?
Violating any of Google’s advertising policies, terms of service or suspicious activity with billing or payment issues can result in your Adwords account being suspended. A suspended account will not be allowed to run campaigns of any kind. In certain cases these bans can be lifted
Google advertising policy and penalties can revolve around:
- Abuse of the ad network
- Adult-oriented content
- Alcoholic beverages
- Copyrighted content
- Counterfeit goods
- Dangerous products or services
- Editorial & professional requirements
- Gambling-related content
- Healthcare and medicines
- Irresponsible data collection & use
- Legal requirements & serving limitations
- Misrepresentation of self, product, or service
- Offensive or inappropriate content