PPC Management

PPC Management Agency

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Google & Bing Paid Search Marketing & Shopping Management - PPC Management

If you're struggling with the management of your current PPC management account you probably have one or more of the following issues;


➡️ You're spending too much money with little to no sales.


➡️ You're paying too much for a lead or sale and don't know how to get your account to perform better.


➡️ Your campaign is a mess and has no structure which makes management difficult.


➡️ Your quality scores are poor resulting in keywords not to show in Google or you have to pay more to show in Google.

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Schedule a call with one of our experts and we will discuss your business, your account goals and the issues within your account.


Our Process


If we feel your business is a fit for our service we will request access to your account. We will then conduct a free account audit. In just 24 hours we will manually review your account and present our findings to you.

Recent PPC Case Studies

Modern Storage

The client wasn’t seeing many calls to their locations. They needed to get calls ASAP or the business would be at risk of closing their doors. The account faced many challenges. One of them being locations were very close to each other and one location was getting all of the calls and business.


After conducting an audit of each of the locations, we then worked on customizing keywords based on each location and the amenities each location had.


We had only a few weeks to produce results. Our team worked diligently to get these campaigns in order. As you can see in the graph below calls went from less than 20 calls a month to over 100 .

Conversion rates on average was around 7% . In less than a month we were able to cut the CPA down to $40 and increase the conversion rate to 12%. That's the highest the campaign has ever had.


In just a few weeks we had given them the most calls they ever had, with a low CPA at the highest conversion rate. Huge success!

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BiocideSystems

➡️ Biocide Systems was running a Google shopping campaign that was converting at $137 (red line) prior to hiring 4PointDigital. In order for the company to profit – conversions needed to be under $100.


➡️ We revamped the campaign by adding negative terms, branching out products, and improved positioning.


➡️ We then built out a keyword-driven text campaign to support our shopping efforts.


➡️ We were able to increase conversions while lowering the CPA. At the time of this case study, the cost per lead had dropped down to just $57!


Shiny Prints

This ecommerce company had a campaign that was spending a lot of money with little results. The CPA was very high and the ROI was poor.


The client had a handful of conversions per month with a CPA as high as $250.

We restructured the campaign, changed the bid strategy, improved the ad groups, wrote new ads, and calls to actions.


In one month conversions shot up to 77 with a cost per conversion of $44.

The campaign went from a negative ROAS to a ROAS of over 500%. Which means; for every dollar they spent they were making more than five.

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Account Audit & Review 


We start every new client with and existing advertising account with an audit. The audit includes reviewing:


✓ Account  structure

✓ Keyword relevance

✓ Landing page relevance

✓ Current ads performance

✓ Time of day performance

✓ Demographic performance

✓ Individual device performance

✓ Review tracking codes and metrics

New account Set Up


Don't have an ad account? We will create a well structured account which includes. 


✓ Keyword research

✓ Competitor research

✓ Budget recommendations

✓ Landing page optimization

✓ Conversion tracking set up

✓ Full campaign and ad group build out 

Google Shopping  campaign set up




A-1 Auto Transportation

A-1 Auto Transportation reached out and asked us if we could run a Bing ads campaign for them as they felt they were already running an effective Google Ads campaign.


We asked to review their PPC account as a courtesy. They agreed 😀


➡️ Once we reviewed the campaign it was clear that the campaign was actually not being maintained well and there was a huge opportunity for growth.


➡️ In one day, we took the campaign from an average of 23 leads per day to over 150! The first few days the CPA was higher than normal, but with a few additional adjustments the campaign is producing significantly more conversions at a slightly higher cost.


➡️ The cost per conversion went up from $9 to $10. However, well in line with the company’s target CPA of $12.



Interested?  Let’s Chat

Tell us a little about your business and we’ll give you a free quote. 

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