Why Law Firms Need SEO
If you're an attorney or law firm you may find yourself struggling in the very competitive online market. Law firm marketing involves many moving peices. There is organic rankings, paid search, social media, reputation management and other related services.
You could choose to work with multiple agencies to manage each part or you could hire one competent company to handle it all for you. It doesn't matter if you're a large firm or a solo lawyer.
4PointDigital is a NJ digital agency that specializes in law firm SEO, PPC and social media marketing. Our law firm marketing services are superior. We've been marketing busiensses since 2004! Our founder is the former head of SEO at ALM Media.
The top 3 reasons why law firm prefer us…
1. We are affordable. On average we are 61% cheaper than other legal marketing agencies.
2. Our reporting is the best in the industry…
- We email you weekly and monthly reports.
- You also have 24 hour access to our proprietary dashboard that reports on everything including SEO, PPC, social media, phone calls etc.
3. We don't work typical business hours. We know you don't and you need an agency that works just as hard as you do. Our offices are open 12 hours a day and we work weekends!
Metrics That Matter To You
We aren't your typical law firm agency. We understand the legal space and the needs of attorneys. We are able to track all aspects of your marketing.
- Search Engines – your keyword rankings are in one place. You will also be able to see how many form completions there were and by the referral source (search engines, PPC, referring sites, etc…)
- Paid Search – Learn which keywords produced the most calls and conversions. View how much you're paying for clicks, conversions, calls and easily see if costs and conversions are improving.
- Phone Calls – Know what keywords clients are calling from and the number they called from. All calls are recorded so that you can listen in and ensure calls are handled properly.
- Social Media – Track growth and interactions on LinkedIn, Facebook and Twitter.
- Reputation Management – See what clients are saying about you online making it easy to manage your online reputation.
Free SEO and PPC Audits for Small Law Firms and Attorneys
- We know your time is valuable and actions speak louder than words. So, we want to provide you with a free law firm SEO audit.
- On page score – How optimized is your site? Do you have all the on page elements set up?
- Mobile visibility – Google has announced that websites need to be mobile ready otherwise their rankings will be effected. We will do a full report and let you know if your site is mobile ready.
- Your keyword rankings – Are you ranking well for your keywords? Are you targeting the right keywords?
- Off page optimization – What are other sites saying about your site when they link to you? Are there enough off page factors to sustain and grow your rankings?
- Local visibility – How well do you rank locally? Is your site showing up in local map searches?
- Competitive analysis – See how you stack up against your competitors.
Why Use Us as Your Law Firm's SEO Company?
We are experts at lawyer marketing. We've worked with some of the biggest brands in the industry. Our case studies will show you examples of work we've done for companies such as ALM, the creators of such publications as the American Lawyer and law.com.
We work only with your firm. We won't work with your direct competitors.