When it comes to organic ranking algorithms, Google sets the pace. Unfortunately, Google has also dictated that in an algorithm where links influence ranking far more than any other attribute, links must be built naturally.
Not a problem for a select few verticals, but for most companies, retail product lines or services simply aren't sexy enough to generate the level of public interest it takes to build links naturally. The more competitive the vertical, the more this rings true.
Age also plays a factor. Businesses that have been around for some time have quality links it would be impossible to generate today and typically rank relatively well, resulting in excellent organic performance. Businesses whose online presence is much newer by comparison typically don't rank well outside of their own brand.
Google doesn't have a vested interest in whether your business ranks organically or not regardless of how relevant your pages are for to a search. They don't profit from organic listings. In fact, the less organic presence your business has, the more likely you are to be reliant on paid search for online sales or leads, which Google does profit from.
The obvious question all this ultimately leads to is, “How can my business mount a successful search engine optimization strategy?”
While on-site attributes such as meta data are important, a truly successful SEO strategy involves a long term, sustained effort to build links. As such, it needs to be effective and affordable. And though that effort will never be as easy to connect directly to revenue streams as paid search, it also needs to be measurable.
We've helped hundreds of clients improve organic placement and performance, measurably and affordably. Whether you need in-house consulting services, training or simply require a full service agency with the experience to develop and implement an effective enterprise SEO strategy, 4PointDigital is at your service serving all of NJ. Contact us today to find out more about what we can do for you.