NYC Moving Company PPC Case Study

PPC Management for a Moving Company NYC

Conversion GrowthVeterans Movers were faced with some fierce competition in a very crowded market in NYC. 

The biggest Issue they faced was not knowing what it cost them to acquire a customer.

They were bidding on many generic and broad terms within their existing campaign. The account lacked negative keywords and their ads had no calls to action. The CPC was high due to bidding on very broad terms such as "move".

What we did:

We researched their market, their competitors and leveraged their uniqueness. Employing veterans separated them from other moving companies and we used that in our ads. We of course set up conversion and call tracking(on the site). We were careful with the keyterms we went after and populated the account with negative terms in order to avoid irrelevant searches. We continued to add negative keywords as we came across them to help improve the overall CPA.

Results:

Conversion ratesIn the first month we generate over 90 leads. Our campaigns were converting at an astonishing 44%

Our research showed that a typical moving lead can average around $80. The leads we generated in the first month were just $27! As time goes on we expect it to drop even more. 

Calls are record; which makes it easy to check calls for quality. Each caller's number is logged for easy follow up or to call back any phone calls that went unanswered. 

What we learned from the data

We were able to identify their busiest days of the week and and times of day. This allowed us to increase their budget during those days and times to increase conversions. This also helped Veteran movers to have extra staff on site to handle the increased call volume.

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