PPC Case Study Verdict Search | NJ Digital Agency

PPC Case Study Verdict Search

Verdict Search was running internal campaigns to drive free trials to their Verdict Search product. The total cost per conversion was as high as $515.00 per lead while the number of qualified leads were low (4).

The account suffered from many typical issues.

  • Too many broad terms
  • Poorly written ads
  • No negative terms
  • Sending users to the home page instead of the product detail page
  • The account didn’t covert between the hours of 7 pm and 5 am. However the account ran 24/7

We took over the project in June. Immediately after taking over the campaign we were able to drop CPA by 61% while driving leads up by 300% within the first month we took the account over.

Within 5 months of taking the account over the results were:

  • Increased leads by 1100%.
  • CPA went from $515.20 a lead down to $27.96

The campaign was a huge success and VS continues to see high leads and low CPA.

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