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Posted on 13th March, 2017

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Written by Joe Balestrino

Has Your Website’s Traffic Dropped? It May Not Be a Penalty.

The first word that pops into many website owners head’s when they see a drop in organic traffic is… “penalty”. While that may very well be the case – you need to first determine if the issue is in fact “technical”. In my personal experience, 8 out of 10 times a site looses organic traffic …

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Posted on 21st January, 2017

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Written by Joe Balestrino

5 Tips To Improve Your Shopify Store

Shopify is an great platform to sell e-commerce products on. While it's intuitive interface makes it easy to upload products – there is more to running a successful shop then just adding products. There are a ton of apps and services you can use to enhance your productivity and increase your revenue.Knowing which ones to use …

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Posted on 7th December, 2016

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Written by Joe Balestrino

Advanced Digital Marketing Tips for Start-ups

Start-ups are started on a shoestring and everyone on the team wears multiple hats. Coming up with marketing ideas on a small budget can be challenging. Over my 13 years in digital marketing I’ve helped many start-ups do more with less. Below are just some of my favorite ideas and tips. Feel free to share what’s …

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Posted on 30th November, 2016

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Written by Joe Balestrino

10 Advanced Linkedin Tips

LinkedIn is the worlds largest business network with over 460 million users. Many business professionals use LinkedIn as a way to stay in touch with past clients, colleagues and to build their network. However, not many professionals know how to use LinkedIn to get business leads. I've complied these advanced LinkedIn tips for you.  There …

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Adwords violation

Posted on 11th September, 2016

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Written by Joe Balestrino

Has Your Adwords Account Been Suspended?

If you violate any Google’s terms of service, advertising policies, or engage in suspicious activity with payment or billing issues, your Adwords account gets suspended. A suspended or banned account cannot be allowed to run any kind of campaigns. In some cases these suspensions or bans may be lifted. If your account has been suspended …

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Posted on 29th May, 2016

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Written by Joe Balestrino

Reputation Management for Lawyers

How To Manage Your Online Reputation A reputation is hard to build but easy to lose. In today’s “internet age” one search result can ruin a lawyers hard earned trust with the public. Now, I’m not here to judge (pun intented) but you never know when something negative will be written about you. Hopefully, that will never …

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Posted on 26th April, 2016

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Written by Joe Balestrino

How To Increase Traffic Without Links Or New Content

While many designers may see site structure as a design element it plays an important role in SEO. As sites grow larger, it becomes increasingly difficult for users and search engines to access pages that are buried deep inside a website. One of the most common issues I see is when new sections or pages …

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SEO Local Business

Posted on 21st April, 2016

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Written by Joe Balestrino

Google’s Recent Changes in Local and Mobile:Podcast

In this podcast episode we cover the latest changes in Google mobile, AdWords, Local rankings and more.  Click below to get our newsletter and receive over 20 pages of SEO goodness.  Be sure to sign-up to keep getting these in your mailbox. We cover Mozcon 2016 all the highlights, links to presentations and more . …

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SMB podcast

Posted on 13th April, 2016

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Written by Joe Balestrino

More Local Business Link Build Tips:Podcast

Didn't get enough in the last podcast? Well here are some more juicy tips on getting more links to your local business.  We mention in today's podcast that Google is going after fake reviews on Google My Business listings. They recently hit listings that Google thinks are paid or have fake reviews. This will happen twice a …

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Posted on 8th April, 2016

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Written by Joe Balestrino

How To Improve Conversion Rates:Podcast

How To Improve Conversion Rates For Local Businesses Websites If you are having a hard time turning traffic into sales this podcast is for you. Small business struggle with not only driving traffic to their sites, but getting visitors to take action once they are there.  Do you know what your customers are expecting to find once …

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