4PointDigital was envisioned by co-founders Joe Balestrino and Alan Schneider as an the “anti-agency” SEM agency. Having worked in SEM for a combined forty years and dealt with numerous agencies along the way, it became apparent that many services provided by full service agencies were little more than revenue generating afterthoughts that didn't meet the needs of clients. Often, these services were outsourced with little consideration for the experience level or track record of 3rd party providers.
4Point had to be different. If we couldn't provide the best service and value available anywhere for a particular channel, we wouldn't put it on the menu. That inspired us to find experienced, proven talent in every area we provide services, from social media management to content production and beyond. Let us show you how full service should be, and leave the afterthoughts to your competitors.
Joe Balestrino, Founder and CEO of 4PointDigital is a veteran in the search space and former owner of Mr-SEO. Joe has helped hundreds of clients over the years and continues to be on the forefront of SEO strategies.
Joe has been on the industry since 2003 and his passion of search marketing continues to grow. He prides himself as a teacher and mentor to clients and staff alike.
Alan Schneider, VP of paid search, is a two decade SEM veteran who has worked across every vertical imaginable (and a few unimaginable). He brings a wealth of paid search marketing experience and proven SEM strategy to 4PointDigital.