10 Advanced Linkedin Tips
Posted on 30th November, 2016 by Joe Balestrino | Comments 0
LinkedIn is the worlds largest business network with over 460 million users. Many business professionals use LinkedIn as a way to stay in touch with past clients, colleagues and to build their network. However, not many professionals know how to use LinkedIn to get business leads. I've complied these advanced LinkedIn tips for you.
There are unspoken rules when it comes to how you conduct yourself on LinkedIn. I'll go over some of them and additional advanced tips to help you get the most out of the network.
1. Connect with L.I.O.N.s Connect with as many L.I.O.N.s as possible. This is the fastest way to grow your network. These are people who are a part of the “open network”. Connecting to these people will increase your network and give you the ability to connect to more 2nd tier connections. These are connections that you don’t need inmails to connect to. Connect with those that are in the sake country as you are. Also, try to connect with those that have as many similar types of contacts that you want to connect to. Don't waste your time connecting to irrelevant members.
2. Sort and categories your contacts using tags. As you connect with people you can create tags and group connections by tags. This will allow you to easily find groups of people saving you time.
3.Post relevant content using IFTT. Find relevant content on your industry and use IFTT to post new articles to your LinkedIn timeline. It’s an easy way to stay in front of your connections. Below is a video tutorial of how to use IFTT.
4. Build a relationship with your connections by sending them useful content. Everyone hates receiving a spammy email as soon as they connect with someone. It’s important that you aren’t one of those people. Once you make a connection don’t hit them right away with an email. When you do send an email, make it a useful one and not an outright sales pitch. Here is an example of an email you could send.
As a (your industry) marketing expert I regularly write and share content with my connections that is geared towards helping business owners such as yourself. I thought that you would find this article (your own relevant article with a link) “Ecommerce tips for that will improve conversions” very helpful. In my 14 years in the industry this article addresses my concerns companies such as yours may face.
If you have any questions about the article or specific needs around (your area of expertise) ecommerce marketing, I’d be happy to answer them.
Now in this scenario I mention that I am an ecommerce expert. The person I am reaching out to is a VP of e-commerce. I don’t have to go into too much detail about who I am just enough to highlight my expertise. If this person is interested, he or she will check out my LinkedIn profile which hopefully highlights my ecommerce experience. I wouldn't’t send this type of message more than once per month. It’s enough to keep you on their mind, but not too much that you’re spamming them.
5. Export contact emails for marketing. You can download a list of all your LinkedIn contacts into an excel sheet. This is great for reaching out outside of LinkedIn. Follow this url to access your contacts for export on LinkedIn https://www.linkedin.com/people/export-settings
6. Use keywords in your content. Are you an expert, speaker, consultant product manager etc…? Your title should represent what you do or what to do so that you can show up when someone searches on LinkedIn for those terms. The larger your network the more opportunity you have to show for searches.
7. Use a professional photo. LinkedIn is a professional network. Be professional. People want to know that they are working with a professional. First impressions count.
8. Use media to showcase your work and results. I like to draw attention to my profile. I use icons that help my name stand out in a search result. Items like stars or check marks are a good way to do that. Just don’t overdo it. Check out my LinkedIn profile
9. Get recommendations. Recommendations support that you are indeed an expert in your field. The more recommendations the better. You can start by exchanging recommendations with co-works. However, don't over do it. If someone visiting your profile sees too many shared recommendations, it may have a negative impact.
10. Stand out in search results. When you show up in search results in LinkedIn there is no guarantee you'll be at the top of the list. However, you can add something to your profile that can help you stand out in the crowd. Take a look at the results below.
Which result stood out to you? The one with the stars? You can do the same with your profile. Just visit my profile and copy and paste the stars from my profile into yours. Add it after your last name when you edit your profile.
If you have some additional tips please feel free to comment below. Which of these tips were your favorite?
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